What is your salary expectation for this role? This a common question in the screening and interview process. It can also be a very tricky question as some recruiters will try to weed out candidates that have a high salary expectation. On the other end, I have also heard of people refusing to answer this […]

Although SEO is generally associated with rankings, the role of a SEO or digital marketing professional entails so much more. I recently had an encounter with a person from a highly technical background – he was the head of development for a technology company. He asked me something along the lines of “what advanced techniques […]