A great infographic on calculating Lifetime value, using Starbucks as a casestudy. Produced by Kissmetrics.

Recently I had an analytics problem where I wanted to track a page, however the linked pages on the website had various tracking parameters on the query string. For example: http://www.website.com/campaigns/page.aspx http://www.website.com/campaigns/page.aspx?icn=tracking1 http://www.website.com/campaigns/page.aspx?icn=tracking2 http://www.website.com/campaigns/page.aspx?icn=tracking2&icd=moretracking I wanted to group all of the URLs together to see the stats as one entity. To do this I used […]

Recently I held a training session to show people from other departments how to use Google Analytics to pull various reports. A person from the marketing team (that dealt mostly with offline media such as magazine and newspaper inserts) asked about how they could measure the effect of their offline advertising through online analytics. Measuring […]