Yesterday marked a horrific day in Sydney’s history as a gunman seized hostages in Lindt café. The story was not only broadcasted nationally, but also spotlighted worldwide. As I was searching for news updates, I pondered about how other people were searching for their news as well. Curiosity got the better of me, so I consulted Google […]
Calculating Lifetime Value
A great infographic on calculating Lifetime value, using Starbucks as a casestudy. Produced by Kissmetrics.
Thought of the day
We want to be wherever consumers are. It’s no longer digital marketing. It’s marketing in a digital world. – Eric Gruen, digital brand manager P&G
Use regular expressions to match query strings
Recently I had an analytics problem where I wanted to track a page, however the linked pages on the website had various tracking parameters on the query string. For example: http://www.website.com/campaigns/page.aspx http://www.website.com/campaigns/page.aspx?icn=tracking1 http://www.website.com/campaigns/page.aspx?icn=tracking2 http://www.website.com/campaigns/page.aspx?icn=tracking2&icd=moretracking I wanted to group all of the URLs together to see the stats as one entity. To do this I used […]
EasyJet VS Ryanair: which airline website prevails in usability? (Part 1 of 3)
EasyJet and Ryanair are competing budget airlines in the European and UK market. Both airlines have similar pricing and service; however the websites operate completely differently. Which airline has the better website? Whilst living in London for the past two years I have been a frequent visitor to both websites. I would say that I […]
Staying abreast in digital marketing
Working in the digital industry is fast-paced. It is part of my role to keep up with current trends and news in the industry. Some of the tools I use to keep up to date include: RSS – I use Google Reader to follow industry blogs, news and tech websites Email subscription – For those […]
Internet Explorer 9 vs Chrome: which ad prevails?
Recently I have seen a lot of advertisements (on television and also video ads at tube stations around London) for Internet Explorer 9 and Chrome browser. Microsoft IE9 Ad Here is a popular ad on IE9, that seems to be popping up everywhere around London. Microsoft’s use of music is catchy. The combination of graphics […]
Google Analytics Annotations: Give meaning to your data
Recently I held a training session to show people from other departments how to use Google Analytics to pull various reports. A person from the marketing team (that dealt mostly with offline media such as magazine and newspaper inserts) asked about how they could measure the effect of their offline advertising through online analytics. Measuring […]
Part 1: How to optimize emails
Recently I have been involved in a few e-mail projects – most notably analysing and optimizing emails. Research has shown that e-mail drives a higher conversion rate than both search and social efforts. If you have a database full of engaged users that have signed up for your newsletters or promotions, optimizing your emails is […]
SEO & Search Salaries: How much should you be earning?
What is your salary expectation for this role? This a common question in the screening and interview process. It can also be a very tricky question as some recruiters will try to weed out candidates that have a high salary expectation. On the other end, I have also heard of people refusing to answer this […]