Use regular expressions to match query strings

Recently I had an analytics problem where I wanted to track a page, however the linked pages on the website had various tracking parameters on the query string. For example: http://www.website.com/campaigns/page.aspx http://www.website.com/campaigns/page.aspx?icn=tracking1 http://www.website.com/campaigns/page.aspx?icn=tracking2 http://www.website.com/campaigns/page.aspx?icn=tracking2&icd=moretracking I wanted to group all of the URLs together to see the stats as one entity. To do this I used […]

Part 1: How to optimize emails

Recently I have been involved in a few e-mail projects – most notably analysing and optimizing emails. Research has shown that e-mail drives a higher conversion rate than both search and social efforts. If you have a database full of engaged users that have signed up for your newsletters or promotions, optimizing your emails is […]